Takealot.com, a leading South African online retailer, is looking for a highly talented Marketing Manager (Push & In-App) to join our team in Cape Town.
- You will be responsible for selecting and segmenting Mobile audiences to achieve optimal campaign results.
- You will also be responsible for reporting back on performance against these KPIS on a daily, weekly and monthly basis.
- You will be required to run A/B tests to optimise all mobile marketing campaigns and increase engagement metrics.
- You will also need to actively review existing campaign processes to inform process improvements and efficiencies.
- Ability to conduct analyses to better understand the mobile/app customer.
- Highly organised and efficient, with an ability to work towards and meet tight deadlines
- A good understanding of the mobile landscape and app marketing.
- Excellent written communication and copywriting skills
- Solutions-oriented with a proactive and can-do attitude
Qualification & Experience:
- Experience using liquid or other coding languages is advantageous
- Experience in e-commerce environment (advantageous)
- 3 – 5 years’ experience in Mobile/CRM Marketing
- Bachelor’s Degree in Business and/or Marketing or related field
- Experience with app marketing and strategies (advantageous)
Vacancy Type: Full Time
Job Functions: Retail
Job Location: Cape Town, Western Cape, South Africa
Application Deadline: N/A