Monday , February 6 2023

Curro Careers – Marketer

Website Curro

Job Description:

The successful candidate will take responsibility for actively recruiting new learners into the school as well as conceptualising and driving multi-faceted retention plans in line with Curro’s overall marketing strategy. The marketing skills of an experienced marketer who is familiar with the broader Cape Town communities will be an advantage

Job Responsibilities:

  • Together with the School Leader and bursar, manage the school’s marketing budget and allocation thereof.
  • Manage the school’s social media presence on different platforms. This includes ensuring that the school information on the Curro website is maintained, current and in line with the brand/school CI.
  • Manage communications with various stakeholder groups (ranging from parents, learners, staff, local businesses, media and other Curro schools) and ensure that the school’s communications with the different groups is professional and of a client-centric nature at all times.
  • Regular liaison with the broader school/town community to ensure their involvement, buy in and can be mobilised as required in terms of the school marketing strategy.
  • Equally important, the successful applicant will need to nurture and maintain existing learner/school relationships so as to ensure that existing families remain brand ambassadors for the school.
  • Create an agile, creative, yet realistic marketing plan that is aligned with the School Leader’s vision and plans for the school.
  • Ensure the correct use of and management of the school CI including, but not limited to ensuring that new materials for the school are packaged and deployed correctly; that the school and Curro CI is current, consistently applied and utilised on relevant platforms/channels; conduct brand audits on collateral and campus signage.
  • Proactively manage all leads to ensure sales conversion in line with enrolment targets.
  • Conceptualise, plan and execute external and internal acquisition/enrolment drives so as to achieve our enrolment targets.

Job Requirements:

  • Excellent communication (verbal and written) and influencing skills.
  • Organising, planning and prioritising skills
  • Above average experience in using the full MS Office suite of programmes (Word, Excel, PowerPoint, TEAMS, etc.)
  • Attention to detail
  • A healthy respect for a deadline
  • Self-motivated and a team player

Qualification & Experience:

A marketing/communications degree or diploma (three years’ working experience in a school or related industry) with a solid understanding of different marketing techniques.

Job Details:

Company: Curro

Vacancy Type: Full Time

Job Functions: N/A

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

Apply Here

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