Wednesday , March 22 2023

Old Mutual Jobs for Students – Digital Campaign Manager

Website Old Mutual

Job Description:

The Digital Campaign Manager is responsible for conceptualizing, executing and optimising day-to-day digital marketing operations with an emphasis on paid search, digital media, retargeting and paid social advertising. The role supports all paid media for Old Mutual across various

Job Responsibilities:

  • Lead the execution of paid acquisition marketing programs to acquire quality leads as well as new business through straight through processing.
  • Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation.
  • Develop, execute and optimize digital marketing and eCommerce campaigns via paid search, display and paid social advertising channels.
  • Collaborate closely with Account and Portfolio Managers to go beyond reporting in order to evaluate conversion funnel effectiveness.

Job Requirements:

  • Must be willing and able to make data-driven decisions and function in a ROI driven environment
  • Working knowledge of l CMS, HTML, and CSS a plus.
  • Strong analytical skills and comfort breaking down and attacking open ended problems.
  • Desire to be a digital thought leader and influencer to the growth and culture of a unique experiential business.
  • Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
  • Sharp attention to detail and ability to manage tasks.

Qualification & Experience:

  • Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DV360)
  • Hands-on experience managing campaigns across multiple platforms.
  • 3 years Marketing Degree
  • Direct experience managing paid social media advertising on Facebook, LinkedIn, Tik Tok & Twitter
  • Experience in application of landing pages best practices and CRO.
  • 5 years digital campaign management experience

Job Details:

Company: Old Mutual

Vacancy Type: Full Time

Job Functions: Financial Services

Job Location: Johannesburg, Gauteng, South Africa

Application Deadline: N/A

Apply Here

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