SAB Application – Analytics Specialist

Job Description:

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

Job Responsibilities:

• Ensure web design elements are properly designed and measured on a consistent way to ensure they’re driving business/campaign objectives through platform measurement and objective configuration as well as platform tagging through tagging management tools
• Establish a clear KPI model along with precise metrics to diagnose product current state and create a measurement Framework t o validate effectivity and achievements of campaigns objectives
• Measurement plan definition and tailoring to ensure proper digital product results, aligned to the brand and Mkt function strategy and expectations through management of the KPI plan and strategy deployment
• Consistent plan creation to perform real time analysis which allows to react and anticipate for products and campaign who are no t performing as expected by creation and monitoring of automated dashboard creation and real time alert generation
• Digital products enhancement recommendation generation by recommending builds and enhancements to navigation structure, behaviour and enhancement opportunities in order to increase conversion rates of the digital product
• Campaign related Traffic channel monitoring and recommendation generation to ensure it is operated on an optimal way thus ensuring deficiency, cost reduction and conversion rate increase report to validate ROI for digital products projects
• Pixel and measurement tool implementation to ensure platform optimization to achieve precise Metrics to measure and monitor campaign efficiency

Job Requirements:

• Digital Native and promotes user advocacy with rapid prototyping
• Pro active, is persuasive and promotes strong business and revising skills
• Agile minded and has the ability to perform under pressure
• Natural diplomacy skills
• Self motivated, organised and passionate
• Good time management skills and strong team spirit
• Team player
• Creative
• Strategically minded communicator to collaborate with various stakeholders

Qualification & Experience:

• Qualifications/ Experience
• 2 years’ experience in the following platforms:
• Higher Certificate/Diploma) or relevant tertiary qualifications / certifications in digital strategy, analytics,
• Web analytics fundamentals and digital product tagging experience
• Computer Science or relevant field.
• Matric

Job Details:

Company: South African Breweries

Vacancy Type: Full Time

Job Functions: N/A

Job Location: Sandton, Gauteng, SA

Application Deadline: N/A

Apply Here

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