TFG Careers – Brand Manager

Job Description:

TFG Labs has the vision to design and build the most remarkable omni-channel experience for our customers. To do this we need to develop a world-class platform and approach to brand, customer acquisition, conversion and retention. :star-struck:

Job Responsibilities:

• Plan, brief, implement and monitor marketing campaigns and activity in collaboration with various cross-functional stakeholders.
• Act as brand guardian for our platform brand, all comms are aligned to the style guide and brand tone/position.
• Develop and launch go-to-market campaigns to drive wider brand and product adoption within our ecosystem and beyond
• Plan, brief, and implement relevant brand activations via store events, sponsorships, ambassadors, and partnerships.
• Coordinate and implement PR, Influencer, Social, and owned media strategy to deliver on objectives alongside/in collaboration with agencies and internal team members.
• Develop and manage the marketing calendar, and proactively communicate progress and updates.
• Generate and report on customer and competitive insights to inform decision-making.
• Conduct relevant reporting activities to measure the efficiency and commercial success of campaigns

Job Requirements:

• Strong understanding of the various marketing/media channels (online, offline, social media, influencer)
• Strong analytical skills
• Ability to be agile and effective
• 4+ years of experience in the field of Brand Marketing / Digital Marketing
• Project management and coordination expertise
• Team player comfortable with leading multiple projects with different stakeholders while acting as an owner and facilitator.
• Degree in Business Administration, Marketing, Communication or equivalent
• Background in e-commerce or omni-channel retail is a plus

Job Details:

Company: The Foschini Group – TFG

Vacancy Type: Full Time

Job Functions: N/A

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

Apply Here

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